We are looking for an experienced Google Ads specialist and web developer who can help us with two critical tasks for Life2K.net:Google Ads: Set up and optimize campaigns to drive conversions for our online courses and coaching programs. Your focus will be on driving sales and leads through effective Search + Performance Max campaigns, while optimizing for CPA/ROAS.Payment Gateway Integration: Integrate Zen Payments into our site and ensure the ActiveCampaign automation works flawlessly. You'll also verify and test the membership area to ensure that everything from sign-up to content access works seamlessly.Budget:Total Budget: $300 (we’re looking for someone who can efficiently handle both tasks within this price range).Responsibilities:Google Ads:Audit the current Google Ads setup (if applicable) and create a strategy to drive sales for Life2K.net’s courses/coaching.Launch and optimize Google Ads campaigns (Search + Performance Max) to target key audiences and drive conversions.Set up conversion tracking with Google Analytics (GA4) and Google Tag Manager to track purchases, sign-ups, and leads.Write high-converting ad copy and optimize ads over time based on performance data.Payment Gateway Integration:Integrate Zen Payments as the primary payment gateway on Life2K.net.Verify that ActiveCampaign email automation is connected to the payment system and that welcome emails, tagging, and automation work correctly.Test the membership area to ensure smooth sign-up, payment processing, and access to paid content (courses, coaching).Provide a step-by-step verification of all the flows working (payment → email → access).Required Skills:Google Ads (Search, Performance Max, Display) and conversion tracking (GA4, GTM)Experience with payment gateway integrations (Zen Payments or similar)ActiveCampaign automation setup (forms, tags, campaigns)Familiar with membership sites (WordPress, MemberPress, or custom solutions)Excellent communication and reporting skillsDeliverables:Google Ads: Fully set up and optimized campaigns with conversion tracking verified. Weekly performance updates with optimizations.Payment Gateway Integration:Zen Payments live on the site.ActiveCampaign forms and automations working as intended.Membership area fully tested with access control verified.A 5-minute screencast showing the entire payment → email → membership flow.Milestones:Milestone 1 (30%): Audit & strategy document for Google Ads + payment gateway integration setup plan.Milestone 2 (40%): Google Ads campaigns live + Zen Payments integrated and functional.Milestone 3 (30%): Post-launch verification of payment flow + membership area + first week Google Ads optimizations.Screening Questions (Please Answer in Your Proposal):Have you worked with Zen Payments or a similar payment gateway? Please provide an example.Share a Google Ads campaign you’ve set up for online courses or coaching. What results did you achieve?How would you optimize Google Ads for conversions on a site selling digital products (e.g., courses)?Describe your experience with ActiveCampaign and membership sites. How do you ensure that all workflows (payment → access → email) are smooth and error-free?Extra Bonus $$$ for big sales!!