We seek an accomplished Lead Generation Specialist to source and vet promising leads for our ERP and accounting software business in Singapore. The specialist must possess deep acumen in enterprise resource planning and financial management systems to identify organizations amenable to our solutions. The objectives of this role are two-fold - first, to discover and engage potential clients that could gain meaningful advantage through our offerings; and second, to strengthen our customer base and equip our sales team for success. The specialist will be responsible for creating and implementing lead generation tactics tailored to the pursuit. Their efforts will include comprehensive research into businesses across industries needing enhanced ERP or accounting functionality, and crafting targeted outreach highlighting issues our products can resolve. As the initial point of contact, the specialist must skillfully engage prospects and qualify whether further discussions with sales would prove mutually beneficial. Through strategic lead discovery and qualified first meetings, the specialist will drive new opportunities and power our sales cycle, consequently growing our customer roster. Success will be defined by delivering a steady pipeline of sales-ready prospects enthusiastically primed to consider how our solutions may help address their operational or financial management priorities.