The client is looking to engage a freelance social media manager to expand their culinary brand's online presence. Their flagship product is a homemade spaghetti sauce that has been a family recipe for generations. While the sauce is delicious and popular within the local community, they wish to introduce it to a wider audience. The manager will be tasked with developing and executing a comprehensive three-month social media strategy focusing on platforms like Instagram, Facebook, YouTube and TikTok. The goal is to creatively showcase the sauce making process and family history, highlighting the high-quality ingredients and traditional preparation techniques used. Strategic partnerships with local chefs, food bloggers and influencers will be established to generate additional user-generated content. Regular posts will feature easy pasta recipes optimized for at-home cooking. Captions should provide context around the cultural and historical origins of spaghetti dishes while infusing a sense of warmth, community and nostalgia. Analytics will be reviewed bi-weekly to assess engagement metrics and refine targeting approaches. Monthly reporting on campaign performance, audience growth and competitive insights will be provided. By strategically sharing their passion for spaghetti online, the client aims to authentically connect with potential new customers and tell the story behind their artisanal sauce. The manager's creativity and community building skills will be pivotal in helping this small brand expand its reach in an engaging, visually appealing way.